You may not realize it, but the things that will make you a reliable Expert will also help you with your SEO
That may improve your natural ranking with Google
which will help people hunting for your product find you in the apex of the search rankings
Which makes them think about you as a Trusted Expert!
See how that works?
if you want to be a trustworthy Expert ( and of course you do ) you need to be all over SEO. Thats because people inherently trust natural search results more than PPC ads when they do a search.
Why?
It does not matter what the logical truth is, its the abdominal emotional reaction ( I’m such a genius for knowing that big word ) that counts, and gets people to take action. So, if you would like to be considered a trustworthy Expert in a certain niche, then you need to rank well in your target keywords.
you can expect this post to be full of SEO tricks and tips, but what you dont realize is that youhave already been doing a lot already to enhance your SEO, if youhave been doing all the things that Ive commended to become a Trusted Expert ( and you have been doing those things, havent you cause here is the previous post in the series if you missed it Press Releases the More Technical Stuff
- Your blog. Google and the other search engines loves them some blogs. Each time you post, you improve your credibility and your standing with Google. Blogs are also a good way to target new keywords a good blog post with the proper keyword density ( 2-5% ) can bring you in a ton of new people if centered in the correct way.
- your web press room. Again, Google loves anything that provides fresh content, and you are going to be posting each single press release you send out ( and again, you are sending promotional releases out now, right? ) This is particularly crucial because the online press release services only keep your press releases indexed for a short while. Anyone looking on the terms you employed in those promotional releases after that time will be directed to your web press room / latest stories area. And if you dont have an area for your promotional releases, then theyll end upat someone elses websites.
outside your Trusted Expert content, there are aheaps of basic technical things you need to be doing to boost your SEO.
- Add your primary keyword phrase to your title, description & keyword tags (only one time in each)
- Use a robots.txt file.
- Use your alt tags and add your primary keyword to one of them (most important is to describe the image but when possible add a keyword to one of them)
- Have your main keyword in an h1 tag (only once)
- Make sure no two titles and descriptions on your site are the same (Google often deems this as duplicate content, even though the pages might be completely different)
- Internally link to your main pages with the keyword anchor text you want to rank for (internal linking is very important and often overlooked)
- Check for broken links and images (Google hates errors)
- Link to related high authority resources (Google likes seeing you offering visitors relevant info and linking to high authority sites)
- Have a Google friendly site map and submit it to the google webmaster tools.
There are a lot of other tips and tricks to enhance your SEO, but this is a handy place to start. Like a lot of things about being a reliable Expert, it all comes back to the content. Properly focused content not only brands you as a Trusted Expert, but it also improves your SEO and makes it easier for folk to find you, which helps them to see you as a reliable Expert.
Funny how reciprocal that is well I suspect so anyhow kind of.
find out more about changing into a trusted expert and how you can Make Money Online.
